The total brand value of Fendi is 3.5 billion USD. Paula Fendi launched the company in 1925 and since then it has been providing people with outclass accessories and clothing. Their designer bags range was launched in 1997. The company is owned by LVMH and also owns its own atelier. Fendi is renowned for keeping itself up to date with fashion and thus . It is known for the high quality that it delivers. It’s the 9th amongst top selling brands.